Combine clever SEO and a solid backlinking strategy to get higher rankings in Google.
The connection between the success of your site’s SEO and your backlinking strategy
Here’s a fact. Web pages with more backlinks tend to rank higher in search results than those with less. Why? Because Google judges every link you receive into your site as a vote of endorsement for its relevance and popularity. But most experts say that the quality of backlinks is far more important to backlink quantity. So when you go about your SEO link building strategy, it’s important to make it targeted. It’s better to get only one link from a page of authority than 100 links from 100 low-quality pages. It's the actual popularity of your site – in the form of social shares and quality links to it – that contribute in a major way to getting it to rank higher for search.
What should you do to get a good backlink profile?
A good link profile includes using SEO link building tacticsthat ensure you're making use of:
- Links from websites that have high authority in the eyes of Google.
- Links from websites that are relevant to your website’s subject area or niche.
- Links coming from different types of websites.
- Links that regularly contain the keyword for which you want to be found.
- Well-optimised internal links that use relevant keywords or related phrases.
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Want to increase your site’s visibility through intelligent backlinking connections?
With our Keyboost service, we take the workload of building backlinks off your hands so you can focus on your business while we take your website in Google as high as it can be placed through only relevant and authority link insertion. You’ll see results fast. Why not test Keyboost now for link building and see your site rise in the SERPs? We make one free Keyboost test per domain available to every new customer, as long as your webpage has a top 100 position in Google for a given keyword. Expect link building results in around one month. Ask for our free Keyboost test and start link building today.
Getting your on-page content properly formatted
Link building is not the only way to score highly in the SERPs with Google. The actual on-page content that your site contains is vital for its search ranking success. On-page SEO is about optimizing certain elements of your website pages, such as your headings (h1, h2 tags etc), page title and meta description, to make them more search friendly. On-page SEO is what guides Google's crawlers around your content so that they can understand your webpage better. They then determine if your content should be delivered up to people looking for information using the keywords you’re targeting. For both link building and the power of your online presence in general, keywords should be your starting point.
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SEO Page Optimizer: a free tool to audit your site content
Use SEO Page Optimizer to analyse the SEO content of your web pages. You can try out our tool for free to make sure you have perfected your keyword placement. The keywords you're targeting will depend on the purpose of your website. The tool will assess your page for that keyword phrase. It will then weigh up your page against the leading 10 webpages that already have top positions in Google for that keyword. SEO Page Optimizer then delivers you tips and feedback as what to alter in your content to get as near as possible to the highest-performing pages in Google's 'top 10' results. Once you’ve followed the suggestions and get a blue 'thumbs up' or a high score from the read out, you can be sure that your page is at the very least on a par with the pages in Google's top 10. You'll also quickly see your page rise significantly in the SERPs. We offer one free use of SEO Page Optimizer each day to each client so test it now to see your page as Google does and improve its SEO and link building potential.
Tactics for a successful backlink strategy
One of the best ways to build up your backlinks is to attract them. If you provide content that's compelling, interesting to read and relevant, then other sites will be keen to let their visitors know about your site and provide a backlink. So your first priority should be the creation of strong content. Make sure you've done some solid keyword research before you write that content and then use the keywords in the right places on your page so that it's strongly optimised. That way it's far more likely to be found when someone types in that keyword phrase or a related one. Commit to writing a regular blog for your website and again focus each one on a keyword term that's relevant to you. A well-written and well-optimised blog will pay dividends because it will go on and on attracting you customers and backlinks. Keep an eye on your competitors and what they're writing about. Are they optimising for commercially valuable keywords you would like to be found for? Then write or commission similar and ideally better content. Consider other content formats too such as infographics and video content. Are you an expert about your business or niche? Then write or commission a solid white paper or a case study and place it on your site. Valuable content like this is sometimes described as 'sticky', because it encourages people to want to link to it. Have you considered guest posting on other sites relevant to your niche and requesting a do-follow backlink? Pushing your content out across social media platforms such as Twitter, Facebook, LinkedIn and Google+ will also help you attract link juice because others will be attracted to link to it.
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Save time with our free Keyboost service
Admittedly, this work is time-consuming. The Internet is making us all publishers of content. The better quality yours is and the better crafted your keyword placement, the more backlinks you'll attract and the higher the traffic. But if you feel you don't have the time to invest in this level of content creation, our Keyboost link building tool can help. Try Keyboost for free now and assess its results for yourself. Our research has proven that most of our customers see significant SERPs ranking improvements in less than a month.
Why should you use Keyboost to boost your site performance?
Hopefully, we’ve by now convinced you of our knowledge in the field of SEO and link building. There’s a whole load of other reasons why we think Keyboost Company has a lot to benefit you, namely:
- We’ve been working for more than 15 years in the field of internet marketing and we’re up to speed with best practice for Google, Bing and Yahoo etc.
- For this reason and others, we’re seen as one of the best companies in our sector in Europe. And we are proud of it.
- Through Keyboost Company, you can purchase a whole package or you can use parts of our SEO arsenal for free. Remember that both our Keyboost link building and SEO Page Optimizer tools are totally free to try.
- Both our on-page content and link boosting tools give you fast search results improvements. SEO Page Optimizer allows you to make an immediate difference to your ranking while Keyboost delivers a higher position in the results through relevant backlinks within a few weeks. Your search ranking boils down to mainly a combination of two factors: the use of good on-page practice in your actual content and the use of solid off-page practice in the form of the development of high-quality links. Our two tools allow you to get both these dimensions covered.
- Our tools get good results for both human users and Google. A partnership with us means you get regular feedback and are kept well informed of the progress of the projects.
- Finally Keyboost and SEO Page Optimizer tools provide a higher click-through-rate (CTR). They are also much cheaper than many other SEO and SEM methods.
How does Keyboost work?
Keyboost works to increase your website's visibility through intelligent backlink building. Try it for free now! You may have read about the practice of link farming and been advised to stay well away from it. It's good advice. If a company offers you a bulk link creation deal that promises a given number of backlinks, say no. This is link farming. The result will be you'll be given poor quality indiscriminate links from sites with little relevance to your own. Google will eventually realize this and may penalize you. Google is hot on this malpractice these days and will quickly spot a sudden spurt of poor quality links. The result can be a lower score in Google. You’re likely, in this case, to receive a warning from Google, asking you to remove (or disavow) these irrelevant links. It’s not the end of the world and your site will not disappear overnight but it’s better to avoid this scenario. If you use Keyboost, a well-optimised webpage (say, top 30 in Google) can attain the first page within the organic results for a query in search. Generally, a webpage with a keyword that has already got to the top 30 can enter into the top 10 Google results. A keyword that is in the top 20 results can get into the top 5, and one that is already in the top 10 can often get a top 3 ranking. You'll be wondering how Keyboost achieves this? Our team of specialists analyses your keyword and then identifies the sites competing for that term. Your consultant will then painstakingly research for you only sites of relevance and authority to link to your site. We know that adding poor quality links to your site will not help your ranking and can be detrimental. That's why we take a intelligent and quality approach with our Keyboost technique. We use only authoritative sites that have a genuine relevance to your target keyword for our dynamic links. If you do the free Keyboost test first, you can test out the results of our backlink building services. The trial also gives us useful insight into the effort it will take to improve the position of your site. So we can offer you a precise and no obligation quotation afterwards if you decide you want to continue with our services. Why not try it now? We offer one free Keyboost test per domain if your webpage qualifies as having a top 100 position in Google for a given keyword.
Free newsletter series
We believe that sharing our understanding can only make the Internet a better tool for everybody. If you would like to learn how to better optimize the content of your web pages or improve your linking methods, why not subscribe to our free educational newsletters? Subscribe to our newsletter series here to get regular bite-size information reports and receive our informative bulletins on on-page SEO, link building and more:
- Getting more customers to your website
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Want personalized advice for your website?
Keyboost Company's specialist team offers a full range of web services. These include link building, on-page and off-page tactics, and SEM. Not sure what’s required to improve your website's visibility? Then get in touch for an initial conversation. If it’s what you agree you need, we’ll perform an audit and advise you on the best plan for building up your site and its target visitors for search engines. Email us at or call directly at +32 2 669 08 71.